Volunteers of America
PHOTOGRAPHY + VIDEOGRAPHY + ANIMATION + PRINT & DIGITAL
As a non-profit client, we were tasked with creating a holiday campaign that would not only grow the awareness of the Volunteers of America brand, but also one that would drive donations to help give back to the community. We did our research and found that names and faces helped fuel the giving season, and created content that would spark conversation by showing the people VOA has helped.
In addition, we created materials for their annual event, Western Fantasy.
You will see pieces from each campaign (sisters, not twins) and how they drove the same result.
In 2017, we worked to improve performance from previous holiday campaigns for Volunteers of America Colorado.
Almost doubled monetary donations, 6.1 million digital impressions, and 1 million social impressions were the result.
In 2018, we drove to increase that again by upping our paid content and redirecting our focus to video content
(while keeping our digital posts, billboards and addition of bus stop signage).
Jeremiah Corder (Art Director, Designer & Photographer)
Jess Colon (Copywriter)
Craig Pelz (Creative Director)
Maren Hamilton (Social Media Strategy)
Lauren Hendricks (Insight & Strategy)
Erin Smith (Digital Planner)
AGENCY: The Integer Group